I am a multi-channel content strategist and video producer, leading teams and executing campaigns end-to-end; from strategy and production planning to scripting, directing, editing, and driving measurable business impact across social and corporate platforms.
Client Work
Bake with Maria | Food & Lifestyle Brand
Class Trailer / Welcome: A pre-class teaser video scripted and produced to build anticipation and communicate the full experience of a London-based baking instructor's class. Designed to convert viewers into bookings by making the experience feel warm, premium, and worth showing up for.
Role: Full production end to end including scripting, directing, filming, and editing.
Product Reveal: A short-form reveal video produced to showcase the hero product of the class. Scripted and shot to create a moment of payoff, designed to drive engagement and appetite appeal across Instagram and TikTok.
Role: Full production end to end including scripting, directing, filming, and editing.
Lisabai | Hair & Beauty Brand
Product Feature / Brand Voice: A short-form product video produced featuring the brand owner's authentic voiceover to bring the product to life. Scripted, directed, and edited to let the founder's personality lead the storytelling, creating a genuine and relatable buying experience that connects with the audience and drives purchase decisions.
Role: Full production end to end including scripting, directing, filming, and editing.
Product Range / Colour Showcase: A short-form product video produced to showcase the full colour range available. Designed to make the buying decision feel effortless and aspirational, using on-screen text and music to guide viewers through each option in a visually engaging way.
Role: Full production end to end including filming, editing, and creative direction.
Every project below started with a strategic brief, not a camera. Before any filming began, I worked with each brand to identify their target audience, define the content angle, and plan the distribution approach. The videos you see here are the output of that strategic process.
My Own Platforms
Long-Form Video Content
What Being British Really Means (2025): I led full production of this episode; selecting guests, planning interviews, scripting, and guiding visual storytelling. I directed editing with contractors to shape pacing and narrative flow, and managed publishing with SEO-optimized titles, descriptions, and metadata.
How Money Really Works (2026): I managed full production; from research and scriptwriting to filming and creative direction. I guided visual branding and content execution, collaborating with editors to ensure clarity, engagement, and audience retention.
Course Content Video (2024): I produced, scripted, filmed, and edited this educational video, designing content to simplify language learning and increase retention through structured, engaging lessons.
Course Launch Campaign Video (2025): I scripted, conceptualized, and led creative direction for a conversion-focused promo video. I guided visual branding and content strategy; collaborated with editors for final delivery.
Cultural Education Project – Digital Course & Campaigns
Each long-form video below was developed with a clear audience growth strategy in mind. From research and scripting through to SEO optimisation, thumbnail strategy, and publishing decisions, every element was intentional.
Client Work
Bake with Maria | Food & Lifestyle Brand
Class Trailer / Welcome: A pre-class teaser video scripted and produced to build anticipation and communicate the full experience of a London-based baking instructor's class. Designed to convert viewers into bookings by making the experience feel warm, premium, and worth showing up for.
Role: Full production end to end including scripting, directing, filming, and editing.
Product Reveal: A short-form reveal video produced to showcase the hero product of the class. Scripted and shot to create a moment of payoff, designed to drive engagement and appetite appeal across Instagram and TikTok.
Role: Full production end to end including scripting, directing, filming, and editing.
Product Feature / Brand Voice: A short-form product video produced featuring the brand owner's authentic voiceover to bring the product to life. Scripted, directed, and edited to let the founder's personality lead the storytelling, creating a genuine and relatable buying experience that connects with the audience and drives purchase decisions.
Role: Full production end to end including scripting, directing, filming, and editing.
Lisabai | Hair & Beauty Brand
Product Range / Colour Showcase: A short-form product video produced to showcase the full colour range available. Designed to make the buying decision feel effortless and aspirational, using on-screen text and music to guide viewers through each option in a visually engaging way.
Role: Full production end to end including filming, editing, and creative direction.
Every project below started with a strategic brief, not a camera. Before any filming began, I worked with each brand to identify their target audience, define the content angle, and plan the distribution approach. The videos you see here are the output of that strategic process.
My Own Platforms
Long-Form Video Content
What Being British Really Means (2025): I led full production of this episode; selecting guests, planning interviews, scripting, and guiding visual storytelling. I directed editing with contractors to shape pacing and narrative flow, and managed publishing with SEO-optimized titles, descriptions, and metadata.
How Money Really Works (2026): I managed full production; from research and scriptwriting to filming and creative direction. I guided visual branding and content execution, collaborating with editors to ensure clarity, engagement, and audience retention.
Course Content Video (2024): I produced, scripted, filmed, and edited this educational video, designing content to simplify language learning and increase retention through structured, engaging lessons.
Cultural Education Project – Digital Course & Campaigns
Course Launch Campaign Video (2025): I scripted, conceptualized, and led creative direction for a conversion-focused promo video. I guided visual branding and content strategy; collaborated with editors for final delivery.
Each long-form video below was developed with a clear audience growth strategy in mind. From research and scripting through to SEO optimisation, thumbnail strategy, and publishing decisions, every element was intentional.
Short-Form Video Content (Instagram & TikTok)
Viral Street Interview Series
(TikTok 2023)
I developed a repeatable interview content format, conducting, scripting, filming, and editing videos optimized for TikTok. Collaborated with a videographer for filming and handled publishing and SEO optimization.
Results:
Multiple videos achieving 1M+ views each
Up to 43K+ likes, 1,100+ comments, 4,500+ saves per video
Skills: Audience engagement, short-form storytelling, platform optimization, video editing, team collaboration.
Yoruba Language Series
(Instagram 2024)
I created and scaled a short-form series to make Yoruba learning accessible and engaging. Led scripting, filming, editing, and publishing across multiple videos. Structured content to maximize engagement through culturally relevant storytelling and clear hooks.
Results:
Top video: 1.8M+ views, 65K likes, 1,200 comments, 1,300 shares
Additional videos achieving 257K+ and 237K+ views
Skills: Content strategy, audience growth, social media optimization, video production, cultural storytelling.
Every piece of short-form content below was built on a clear strategy. From identifying the right hook and format to choosing the platform, posting time, and distribution approach. The results speak to what happens when content strategy and production work together.
Every piece of short-form content below was built on a clear strategy. From identifying the right hook and format to choosing the platform, posting time, and distribution approach. The results speak to what happens when content strategy and production work together.
Audience Growth & Engagement – Measurable Results
Stats & Metrics
(Sample 2): 1.4K → 35K followers
I achieved rapid audience growth through data-driven content strategy, cultural storytelling, and consistent engagement.
(Account 1): 31K → 94K followers
Tiktok
(Account 1): 158 → 30K followers
(Account 2): 1.2K → 41K followers
(Account 3): 171 → 38.1K followers
I produced short-form content that drove millions of views and thousands of likes, comments, and shares.
YouTube
Subscribers: 150 → 12K+
I led long-form video production from concept to distribution, growing subscribers and views through audience relevant and engaging content.
Total views: 2M+
These results were not accidental. Every number below came from a deliberate content strategy built around audience behaviour, platform algorithms, and consistent execution.
Leveraged high-performing video content to drive targeted traffic
Developed a lead magnet aligned with audience needs to capture intent
Designed and optimised a full-funnel journey from content to email conversion
Generated 1,900+ email subscribers pre-product launch through organic acquisition
I built and executed a content-driven acquisition strategy to convert audience engagement into measurable lead generation
Content-Led Lead Generation
Email Performance
Open Rate: 32.3%
Click-Through Rate: 0.8%
Audience Growth & Engagement – Measurable Results
Stats & Metrics
(Sample 2): 1.4K → 35K followers
I achieved rapid audience growth through data-driven content strategy, cultural storytelling, and consistent engagement.
(Sample 1): 31K → 94K followers
Tiktok
(Sample 1): 158 → 28.4K followers
(Sample 2): 1.2K → 42.2K followers
(Sample 3): 171 → 38.1K followers
I produced short-form content that drove millions of views and thousands of likes, comments, and shares.
YouTube
Subscribers: 150 → 12K+
I led long-form video production from concept to distribution, growing subscribers and views through audience relevant and engaging content.
Total views: 2M+
Leveraged high-performing video content to drive targeted traffic
Developed a lead magnet aligned with audience needs to capture intent
Designed and optimised a full-funnel journey from content to email conversion
Generated 1,900+ email subscribers pre-product launch through organic acquisition
I built and executed a content-driven acquisition strategy to convert audience engagement into measurable lead generation
Content-Led Lead Generation
Email Performance
Open Rate: 32.3%
Click-Through Rate: 0.8%
Work with me
Every project, video, and campaign is designed to grow communities, drive measurable business outcomes, and translate cultural and financial insights into actionable strategies for brands and audiences.
contactbusayo@gmail.com
London, UK
Busayo AD
© 2026 Busayo AD. All rights reserved.
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